Quality is an attachment (be it, attraction or concern).  Purpose of this attachment is, to increase friends and reduce enemies. Somehow this is the only purpose of all work. The degree of intensity and durability of the attachment depends on consistent fulfilment of the requirement and expectation of one another. Product is an afterthought. 

Work in an organization is performed ​no different ​than how do residents of a village use a network of village roads. Residents living in it know those roads too well and​, ​ seemingly have no problem. But, for an outsider or first time users, finding a particular house in that village is almost impossible​, ​by itself​, ​ alone. In a small village it is manageable but​, it is impossible doing in a large or organization with critical requirements.